About Swivels

PRIORITIZING SAFETY IN EVERY
ENGINEERED SOLUTION

Custom Industrial Carts

At Swivels, we’re committed to the highest standards of safety and productivity. This commitment is reflected in our fast responses, expert engineering of material handling solutions, precise manufacturing of carts (including those with specialized swivel designs), and dependable deliveries—all focused on surpassing your expectations.

Our goal isn’t temporary praise; it’s about building long-term partnerships founded on trust. We’re in it for the long run, dedicated to earning and keeping your trust for continued mutual success in material handling solutions and understanding the intricacies about swivels.

Electric Tugger Products

Swivels offers the Master Movers line of movers and tuggers, engineered to tackle a diverse spectrum of industrial and commercial applications. Swivels carts are designed to work seamlessly in tandem with Master Mover tuggers. This integrated system provides a robust solution for moving, loading, and unloading heavy loads across various weight capacities and operational ranges. Whether you require the streamlined automation of advanced units or a fully customized mover and cart combination tailored to your unique specifications, Swivels and Master Movers deliver the strength, control, and reliability needed to keep operations running smoothly and safely.

The Customization Process

At Swivels, we believe that every business deserves a cart tailored to its unique needs. That’s why we leverage mass customization and parametric design to offer a wide range of customizable options, from dimensions and materials to features and finishes, including powered or manual operation. By streamlining the design process and optimizing manufacturing, we reduce costs and accelerate delivery times, ensuring you get exactly what you need, when you need it.

Industry Experts

Rob Honeycutt

Founder and CEO

Rob Honeycutt, Founder & CEO: Rob Honeycutt is a seasoned industry leader with a proven track record of success in the industrial safety solutions market. His expertise, cultivated through his tenure at Six Axis companies, has been instrumental in driving innovation and growth within the industry. With a passion for entrepreneurship and a keen eye for identifying market opportunities, Rob founded 2112 Industries to create a platform for developing groundbreaking solutions across various sectors. His leadership and vision are the driving force behind the company’s commitment to delivering exceptional products and services that enhance safety, efficiency, and innovation.

Chad Dillavou

Chief Operating Officer

With a 30-year career dedicated to industrial safety, Chad has a proven track record in sales, engineering, and product management. Previously at Rite-Hite, he oversaw the Dok-Lok brand, where his customer-centric approach consistently delivered exceptional results. With a strong foundation in both technical and business aspects, Chad brings a unique perspective to our team and is dedicated to exceeding customer expectations through continuous improvement and innovation.

Tommy King

Engineering Manager

Tommy King, a seasoned Mechanical Engineer, brings a wealth of experience and industry expertise to 2112’s companies. With a proven track record of success in the aluminum and steel industry, Tommy’s strategic thinking and passion for innovation will be instrumental in leading our product engineering efforts. Having honed his skills at renowned manufacturing companies like Superior Machine and Six Axis, Tommy founded his own engineering firm, demonstrating his entrepreneurial spirit and commitment to excellence. His leadership and vision will drive Spry to deliver innovative solutions that enhance efficiency and productivity.

Dan Matz

Regional Account Manager

Dan Matz is a seasoned sales professional with 27 years of experience in the industry. As a Regional Account Manager at 2112 Industries, he excels at building strong customer relationships and driving growth through effective sales strategies. Previously, Dan served as the National Account Manager for ErectaStep, where he successfully managed all distributors and the sales team. He then led the largest third-party distributor, Ferguson Industrial, demonstrating his expertise in navigating complex sales channels. An Air Force Veteran, Dan brings a strong work ethic and a customer-centric approach to his role, making him an invaluable asset to the 2112 team.

Jason Tyner

Regional Account Manager

Jason Tyner joins Spry Manufacturing as Regional Account Manager, bringing 20 years of sales and leadership experience across diverse industrial markets. Notably, he spent 11 years at SafeRack as Business Unit Leader for both Western and Eastern Divisions, building and leading successful sales teams. His extensive background ensures a deep understanding of our industry and a commitment to driving customer success.

Scott Hite

Regional Account Manager

An industry-leading Project Manager and Safety Specialist, Scott creates safe and efficient warehousing, storage, and industrial processes. From design to loading stations, his project management expertise streamlines logistics. As Dockstar Industrial’s Midwest Sales Leader, he’s passionate about developing sales professionals. Scott helps logistics and industrial customers achieve safety and efficiency goals for loading/unloading, providing top-tier equipment and systems. He partners with engineers, project managers, and business professionals to optimize logistical processes.

Cody Harris

Regional Account Manager

Cody Harris brings more than a decade of leadership and industrial sales experience to DockStar. He was named Rookie of the Year during his first year at SafeRack and went on to become the company’s top salesman over the course of his career, earning back-to-back honors in 2023 and 2024. With extensive experience managing projects from start to finish, Cody is passionate about building innovative, safety-focused teams that strengthen the market and deliver results for customers.

Jeff Longbottom

Regional Account Manager

Jeff Longbottom is an application sales specialist with more than 20 years of experience in territory sales and new construction project management. His extensive background includes dock equipment, specialty doors, and in-plant safety products, giving him the expertise to manage projects from planning through completion. Jeff is committed to providing customers with reliable, safety-driven solutions that strengthen operations and deliver long-term value.

Charles MacEachern

Regional Account Manager

Charles MacEachern brings valuable industrial sales experience to DockStar, having started his career with SafeRack during a time of rapid growth. He played a key role in supporting that expansion by building strong customer relationships and delivering solutions that matched evolving market needs. Known for his problem-solving skills and customer-first approach, Charles is motivated to help DockStar’s customers succeed in the loading dock market through trusted service and dependable products.

Related Brands

Spry, with over two decades of experience, was founded by industry pioneer Rob Honeycutt, the driving force behind successful companies like SixAxis and SafeRack. This same entrepreneurial spirit and dedication to groundbreaking solutions fuels Spry’s mission to redefine safety standards across multiple manufacturing sectors. DockStar proudly shares this commitment, providing a comprehensive range of dock equipment designed for safety, efficiency, and productivity

2112 was founded in 2024 with a bold vision: to empower a diverse portfolio of brands that champion innovation and excellence across multiple industries. To learn more about 2112 Industries, check out our website linked below.

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Corporate Headquarters

Our plant in Andrews, South Carolina, where the company was founded, is a state-of-the-art, manufacturing facility for Spry Manufacturing products. This innovative complex also includes Research and Development, Human Resources, and Sales for several 2112 brands.