About Swivels

A DockStar Industrial Product Line

Swivels. Custom Carts by DockStar.

Swivels is DockStar Industrial’s branded product line for custom material handling carts, created for applications where standard, off-the-shelf equipment does not fit the job.

Every Swivels cart is designed around the material being moved, the operator using it, the workflow it supports and the facility where it will be used. From custom loading and storage carts to specialized utility carts, heavy-duty platforms and powered material movement solutions, Swivels brings purpose-built cart engineering into the DockStar Industrial family.

Built Around the Application. Custom dimensions, capacities, storage layouts, mobility options and specialized features can all be engineered around the way your operation actually works.

PRIORITIZING SAFETY IN EVERY
ENGINEERED SOLUTION

Custom Industrial Carts

At Swivels, we’re committed to the highest standards of safety and productivity. This commitment is reflected in our fast responses, expert engineering of material handling solutions, precise manufacturing of carts (including those with specialized swivel designs), and dependable deliveries—all focused on surpassing your expectations.

Our goal isn’t temporary praise; it’s about building long-term partnerships founded on trust. We’re in it for the long run, dedicated to earning and keeping your trust for continued mutual success in material handling solutions and understanding the intricacies about swivels.


Electric Tugger Products

Swivels offers the Master Movers line of movers and tuggers, engineered to tackle a diverse spectrum of industrial and commercial applications. Swivels carts are designed to work seamlessly in tandem with Master Mover tuggers. This integrated system provides a robust solution for moving, loading, and unloading heavy loads across various weight capacities and operational ranges. Whether you require the streamlined automation of advanced units or a fully customized mover and cart combination tailored to your unique specifications, Swivels and Master Movers deliver the strength, control, and reliability needed to keep operations running smoothly and safely.

The Customization Process

At Swivels, we believe that every business deserves a cart tailored to its unique needs. That’s why we leverage mass customization and parametric design to offer a wide range of customizable options, from dimensions and materials to features and finishes, including powered or manual operation. By streamlining the design process and optimizing manufacturing, we reduce costs and accelerate delivery times, ensuring you get exactly what you need, when you need it.
Meet the Team

Industry Experts

Meet the people behind DockStar Industrial. Our team combines decades of industrial, loading dock, engineering, sales, and customer service experience.

Rob Honeycutt - Founder and CEO of DockStar Industrial

Rob Honeycutt

Founder & CEO

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Rob is a seasoned industrial leader whose experience, entrepreneurship, and vision drive DockStar’s focus on safety, innovation, and exceptional customer solutions.

Chad Dillavou - Chief Operating Officer

Chad Dillavou

Chief Operating Officer

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Chad brings 30 years of industrial safety experience spanning sales, engineering, product management, and customer-focused leadership.

Tommy King - Engineering Manager

Tommy King

Engineering Manager

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Tommy is a seasoned mechanical engineer with extensive aluminum, steel, manufacturing, and product-development experience.

Jason Tyner - Sales Manager

Jason Tyner

Sales Manager

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Jason brings 20 years of industrial sales and leadership experience, including building and leading successful regional sales teams.

Dan Matz - Regional Account Manager

Dan Matz

Regional Account Manager

Mid Atlantic

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Dan has 27 years of industry sales experience and brings deep expertise in customer relationships, distributors, and complex sales channels.

Scott Hite - Regional Account Manager

Scott Hite

Regional Account Manager

Rockies / West

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Scott combines project management, safety, logistics, warehousing, and industrial process expertise to help customers improve safety and efficiency.

Cody Harris - Regional Account Manager

Cody Harris

Regional Account Manager

Northeast

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Cody brings more than a decade of industrial sales and leadership experience with a strong record of customer and project success.

Jeff Longbottom - Regional Account Manager

Jeff Longbottom

Regional Account Manager

Northeast

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Jeff has more than 20 years of territory sales and construction project experience involving docks, doors, and in-plant safety products.

Scott McNair - Regional Account Manager

Scott McNair

Regional Account Manager

Southeast

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Scott brings more than 35 years of manufacturing experience and practical plant-floor insight to industrial safety solutions.

Todd Brown - Regional Account Manager

Todd Brown

Regional Account Manager

Northwest

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Todd offers more than 20 years of loading dock sales and manufacturing experience with a relationship-focused approach.

Brandt Hipp - Regional Account Manager

Brandt Hipp

Regional Account Manager

Southeast

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Brandt brings a service-focused background and a customer-first approach centered on communication, trust, and follow-through.

Carson McConnell - Regional Account Manager

Carson McConnell

Regional Account Manager

Mid Atlantic

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Carson combines communication, creativity, and relationship-building with a thoughtful, people-focused approach to customer support.

Charles MacEachern - Regional Account Manager

Charles MacEachern

Regional Account Manager

Southeast

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Charles brings industrial sales experience, strong problem-solving skills, and a customer-first approach to the loading dock market.

Steve Varriano - Regional Account Manager

Steve Varriano

Regional Account Manager

Mid Atlantic

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Steve has more than 30 years of material-handling experience across dock, door, mobile, and engineered equipment solutions.

Kyle Daugherty - Regional Account Manager

Kyle Daugherty

Regional Account Manager

Mid Atlantic

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Kyle brings business-management training, analytical thinking, disciplined preparation, and a results-focused mindset to customer relationships.

Tate Fenoglio - Regional Account Manager

Tate Fenoglio

Regional Account Manager

Southeast

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Tate has eight years of loading dock experience with hands-on knowledge of equipment, customer needs, and project execution.

Bill Canny - Regional Account Manager

Bill Canny

Regional Account Manager

Northeast

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Bill brings more than 25 years of loading dock experience and a strong focus on long-term customer partnerships.

Grant Eaddy - Sales Intern

Grant Eaddy

Sales Intern

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Grant studies Finance at Clemson University while developing hands-on experience in B2B sales, service, and customer relationships.

Nickie McNair - Sales and Customer Service Coordinator

Nickie McNair

Sales & Customer Service Coordinator

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Nickie brings customer-service leadership experience, responsive communication, strong follow-through, and a practical solutions-driven approach.